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Hardback | Mei 2011 |
Beoordeel dit boek als eerste!Beschrijving
Packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. We learn all there is to know about this iconic packaging, the evolution of ketchup, its ingredients, how the Heinz Corporation evolved, and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. This is a fun book for anyone who loves Heinz ketchup, as well as designers and advertisers who want to know more about how the history of this world-famous packaging came to be.geen info
Specificaties
- Auteur
- Marcel Verhaaf
- Uitgever
- BIS Publishers BV
- ISBN
- 9789063692308
- Bindwijze
- Hardback
- Publicatiedatum
- Mei 2011
- Categorie
- Algemeen
- Taal
- Engelstalig
- Aantal Pagina's
- 64
Beschrijving
Packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. We learn all there is to know about this iconic packaging, the evolution of ketchup, its ingredients, how the Heinz Corporation evolved, and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. This is a fun book for anyone who loves Heinz ketchup, as well as designers and advertisers who want to know more about how the history of this world-famous packaging came to be.geen info
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Specificaties
- Auteur
- Marcel Verhaaf
- Uitgever
- BIS Publishers BV
- ISBN
- 9789063692308
- Bindwijze
- Hardback
- Publicatiedatum
- Mei 2011
- Categorie
- Algemeen
- Taal
- Engelstalig
- Aantal Pagina's
- 64