The Heinz Ketchup bottle

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Marcel Verhaaf

Hardback | Mei 2011 |

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Beschrijving

Packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. We learn all there is to know about this iconic packaging, the evolution of ketchup, its ingredients, how the Heinz Corporation evolved, and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. This is a fun book for anyone who loves Heinz ketchup, as well as designers and advertisers who want to know more about how the history of this world-famous packaging came to be.geen info

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Specificaties

Auteur
Marcel Verhaaf
Uitgever
BIS Publishers BV
ISBN
9789063692308
Bindwijze
Hardback
Publicatiedatum
Mei 2011
Categorie
Algemeen
Taal
Engelstalig
Aantal Pagina's
64

Beschrijving

Packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. We learn all there is to know about this iconic packaging, the evolution of ketchup, its ingredients, how the Heinz Corporation evolved, and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. This is a fun book for anyone who loves Heinz ketchup, as well as designers and advertisers who want to know more about how the history of this world-famous packaging came to be.geen info

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Specificaties

Auteur
Marcel Verhaaf
Uitgever
BIS Publishers BV
ISBN
9789063692308
Bindwijze
Hardback
Publicatiedatum
Mei 2011
Categorie
Algemeen
Taal
Engelstalig
Aantal Pagina's
64

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