Problem Solved

A Primer in Design, Branding and Communication

Prijs € 45,00

Uitverkocht

Michael Johnson

Hardback | Januari 2012 |

Beoordeel dit boek als eerste!

Beschrijving

Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them. Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites. This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes.

Volledige beschrijving

Specificaties

Auteur
Michael Johnson
Uitgever
Phaidon Press Limited
ISBN
9780714864730
Bindwijze
Hardback
Publicatiedatum
Januari 2012
Categorie
Algemeen
Taal
Engelstalig
Aantal Pagina's
319

Beschrijving

Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them. Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites. This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes.

Schrijf een recensie

Velden met een * zijn verplicht

Specificaties

Auteur
Michael Johnson
Uitgever
Phaidon Press Limited
ISBN
9780714864730
Bindwijze
Hardback
Publicatiedatum
Januari 2012
Categorie
Algemeen
Taal
Engelstalig
Aantal Pagina's
319